IMAGE AND BRANDING (Marketing, PR, Advertising strategies)

Where do you go with your strategic or business plan?  What direction to take? What do you communicate to your target audiences?   What's your message as you move forward?

Marketing is a critical piece of any business’ annual plan.  Marketing initiatives will be developed in the strategic and business plans in order to position the client’s business competitively while enhancing image.  S&V can help to assure the client has resources to actually implement the marketing plan based on a proposed annual budget.  Measurable gain in market share is always the goal of a marketing plan. 

There are a many aspects to Marketing inclusive of but not limited to:

  • Logo and corporate identity (Consistency in branding)

  • Collateral material

  • Customer profiling

  • Internal marketing (Employee base)

  • Social and internet presence

  • Traditional advertising

  • Mission/Vision statement

  • Perception analysis (Focus groups / Surveys)

  • Referral based marketing

  • Events (conferences, exhibits, presentations)

  • Media relations

  • Customer service

  • Public relations